Imagine a poster, measuring 3 by four feet, exhibiting a spectacular collection of 224 favorite flies from notable fly fishers and tyers from throughout North America – a one of a kind poster, a treasure of America’s Favorite Flies.

Once eyes focus on the poster as a whole, they begin to wander from fly to fly, each fly in its own right an expressive piece of art. With each fly, one observes the beauty of their origins: ranging from President Jimmy Carter’s modest “Black Ant” to Spencer Seims’ most elegant and functional “Butcher” to Lefty Kreh’s ubiquitous “Lefty’s Deceiver.” The flies – popular and obscure, current and historic, sentimental and practical, storied and straightforward – are the favorites of fly fishing enthusiasts of all types.

This poster imprints in the minds and eyes of its viewers a memorable glimpse of what fly fishing is, was, and will be for generations to come. All proceeds from the sale of the poster go to two essential nonprofit organizations: The Native Fish Society and The James River Association.

“One of the great visual statements of our time,” this poster will delightfully and proudly present itself into homes, offices, corporate buildings, restaurants, museums, galleries, and other cultural settings.